Consumer Empowerment Big Data's Latest Buzz Word
Organizations desirous of placing themselves ahead in today’s cut-throat competitive scenario are choosing to treat their clients like valuable data owners. They are distinguishing themselves competitively, increasing overall brand loyalty, and reaping lucrative financial rewards in return. Usage-based insurance (UBI) modules and Fitbit are primary instances of the ways in which customers are trading personal data in the form of transparent market transactions. Yes, as per the results of a...